Searching engines want to provide users with a positive experience. That means finding sites that are not only relevant, but offer a pleasant user experience. Therefore your site has to be fast, accessible on all devices, and easy to navigate. Also, the content on your site has to be directly related to the search performed. As Jayson DeMers for Forbes elaborates here, blogging consistently about topics surrounding your business and linking to applicable stories will keep relevant, timely content on your site, making it a resource that search engines will reward, and visitors will appreciation.
These factors add up to what is called Search Engine Optimization, or SEO. Having a strong SEO game means you’ll not only show up on results pages, but that search engines will rank you higher in the search results than competitors who don’t offer a quality experience.
SEO works hand-in-hand with your other marketing tactics. They can get your name out there to spark organic searches about your business. Then when they search—there you are! Right there, at the top of the results, with a user-friendly site and the information they want readily available.
At State Media, we are experts in designing comprehensive marketing campaigns as well as full service search engine optimization (SEO) plans. We want to help your business increase its organic site traffic. Contact us with questions or for more information.
Facebook is by far the largest social media platform, as Maeve Duggan for Pew Research shows here. In fact, she shares that “72% of online American adults use Facebook.”
Getting started is simple. Set up a clean, professional Facebook page with accurate information and attractive images for your business. Next, consistently post relevant and well-written information that shows you are a source of expert information. Doing so will grow your business a loyal social network. They’ll come to associate you with valuable content delivered regularly, and will share you and your information with their friends.