A report released earlier this week by The Media Audit, shows that newspapers continue to come out on top when compared to other local markets. The report, which was released at the Newspaper Association of America’s annual Xchange conference, covers the 2011 Media Audit surveys. While television websites are providing competition for newspapers, newspapers took 16 of the top 25 spots.
The study also found a direct correlation between the strongest websites and their print penetration. Newspapers with strong websites also showed over 60% reach in their markets. This shows that local newspapers and their websites are still considered reputable and relevant to people in the community. Despite facing new challenges from improved mobile technology and television, newspapers are the still the largest news providers in the local marketplace.
TheState.com is the #1 local website in the entire state of South Carolina, not just the local Columbia market. Make sure you are reaching our readers with interactive ads on our website!
New apps are now available from TheState.com for your smartphone. These apps are smarter and easier to use, bringing you the best and most complete source for government, sports, politics and breaking news. The State and thestate.com are already THE source for everything local, now we're offering a digital experience customized for your mobile device!
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In Q4 2011, National Association of Home Builders’ Remodeling Market Index rose by more than five points from its Q3 2011 level, reaching its highest point in almost five years. To better understand the DIY consumer, Burst Media surveyed 2,029U.S.adults aged 18 or older in February 2012 to discover more about their upcoming DIY plans.
According to their findings, nearly one-third of all respondents said they definitely or probably would complete a DIY project within the next six months. This includes 38% of respondents who are home owners and 15.7% of renters. Additionally, the survey found that DIY projects are most popular among higher income segments. Of those reporting a household income of $100,000 or more, 39.3% claimed they would undertake a DIY project in the next six months.
For inspiration, respondents named the Internet as their top resource for home improvement ideas and inspiration. In addition, those surveyed also cited home improvement stores and newspapers as resources.
If you’re trying to reach the DIY consumer this spring, check out our multiple print publications and search engine marketing options. With a customized multi-media plan and the largest local audience, we can help you reach this target audience. Contact one of our Account Executives today to get started!
According to a study conducted earlier this year, by residential and student marketing agency Catalyst, found that 53% of college students surveyed ranked search engines as the most important source in helping them find a place to live. Not only are search engines the top resource for apartments, 98% of those surveyed listed Google Search as the place they go to for any information online. Additional research from ebary showed that in 2011, 85% of college students worldwide went to Google to look for information for class assignments.
With college students being heavy users of search engines, search engine marketing or SEM is an ideal way to target this audience. Our search engine marketing service, Palmetto Clicks places an advertisement for your business website across a wide network for over 30 major search engines. These ads can be targeted to consumers specifically searching for your product or service. For more information on how we can help you get found, contact our online ad expert!
New data from MediaMind is showing that static banners underperform when compared to newer, more interactive formats. More-interactive formats, such as homepage takeovers, interactivity and creativity see higher engagement and dwell rates. A homepage takeover increased dwell rates 32% over static banners and average dwell duration increased 67%. Even bigger increases in dwell rates were shown for video extender ad formats. This type of format allows users to expand a video ad, making it easier to watch. Pushdown banners and other interactive formats were also proven to increase dwell rates and average dwell duration.
Dwell rate and dwell duration were used to measure user engagement. Dwell rate measures the percentage of rich media impressions users intentionally engaged with by touch, interaction or click. Meanwhile, dwell duration looks at the length of time the user remains exposed to the ad after first engaging with it.
The State Media Company has several highly interactive and rich media formats available including billboard or takeover ads, videos, flyouts and much more. These unique ad formats are guaranteed to get you and your business noticed. Check out our online media kit to see interactive examples.
The latest issue of Go Gamecocks The Magazine is now on newsstands!
The recruiting issue features everything you need to know about class of 2012 with an in-depth look at stars like Shaq Roland and Mike Davis.
Go Gamecocks The Magazine is the ONLY quarterly, high quality magazine that captures the full excitement and culture of Carolina athletics.
Don't have a subscription yet? Get one today! Call us at 803-771-6161 or visit GoGamecocks.com.
The St. Andrews Woman’s Club will be hosting their 31st Annual Bridal Showcase on Sunday, February 26, 2012, from 12:00pm – 5:00pm at theCantey Building in the South Carolina State Fairgrounds. This event provides prospective brides, grooms and their families an opportunity to enjoy a one-stop shopping experience for complete wedding services.
The 2012 edition of the Bridal Showcase will feature over 120 exhibit booths, displaying services and merchandise offered by leading bridal merchants and consultants of South Carolina. Fashion shows will be at 1:00pm and 3:00pm . Fantastic door prizes will be awarded at the conclusion of each fashion show. The grand prize donated by Travel Leaders of Columbia will be a honeymoon cruise.
The State Media Company will be there with the most recent issue of Carolina Bride! This is a great event for newly engaged couples so make plans to join us this weekend. Discounted tickets are available through our DealSaver website.
Research released earlier this work shows that newspaper websites averaged more than 111 million unique visitors in the fourth quarter of 2011. According to the Newspaper Association of America and data provided by comScore, this is an increase of more than 6 million compared with the same period a year ago. Data also shows strong performances in other key engagement and demographic metrics, with 63& of all adult Internet users visiting newspaper websites.
When compared to the fourth quarter of 2010, newspaper website usage increased by more than 3 million average daily visitors, or almost 15%.
The data also showed the growing appeal of newspapers’ online content for engaged, informed and affluent readers. Almost 70% of Internet users with household income above $60,000 are reached by newspaper websites and that number climbs to 75% when looking at household incomes above $100,000.
The State Media Company offers several digital advertising opportunities on TheState.com to get your business noticed. Contact our online ad expert or your Account Executive for more info on these exciting opportunities!
Today, The State revealed its 2012 class of 20 Under 40, recognizing young professionals in the Midlands. Read the entire section here.
Congratulations to this year's winners!
Relive all the memorable moments of the 2011 season and bowl win with a commemorative book from The State! This book featuring highlights from the Gamecocks’ winning season, player statistics and much more!
Books are available at our front desk or at any of the four Jewelry Warehouse locations in the Midlands!